Thank you for visiting this webpage. The Spring Special Tourism Grants for Events application cycle closed May 1, 2019 at 11:59pm.
The Tourism Grant Program announced a special application cycle to award funds of $5,000 up to $25,000 for an event to be held in Montana prior to June 30, 2020. The purpose of this special event grant cycle was to attract non-resident or out-of-area resident visitors to the event, enhancing attendance, and increasing visitor generated revenues. A high-level of concentration was given to events that would be held in rural communities, under-served regions of Montana, and by tribal communities.
Grants funds were available for either the creation of a new event or to make an on-going event more successful. Eligible events were those to be held for entertainment, arts, and destination brand events that fit within the following categories:
- Attendance Event: creating or further developing a lifestyle event that generate attendance at and complete the Montana activity experience.
- Enrichment Event: activities that enhance the experiences of visitors and residents through cultural and/or heritage activities.
- Promotional Event: generating cost effective product and destination brand awareness through media exposure.
Ineligible events included: county or community fairs, school and league tournaments, high-school or family reunions, professional, or sporting and/or other events that are not identified as an interest to non-resident visitors [Montana Destination Brand Research Study].
Entities that were eligible to apply included a registered non-profit 501(c) organization and/or city, county, or tribal government in Montana that did not have an open/current Tourism Grant Award or Destination Development Grant. Eligible entities were limited to one application for one event, unless the event was a series that attracted non-resident or out-of-area resident visitors to the entire series and the series would end prior to June 30, 2020.
Applicants needed to demonstrate a partnership with at least 2 community partners including a tourism partner [Convention Business Bureau/CVB, Tourism Region, Chamber, or Tourist Business Improvement District/TBD] for the event. The role of each partner for the event needed to be detailed and a letter of support from at least 2 of the community partners was required with the application.
Each applicant could be eligible for $5,000 up to $25,000 in grant funds which were not meant to fully fund any event. A match was not required; yet funds would be distributed on a reimbursement basis only for eligible costs which included:
- Advertisement/marketing costs for increasing non-resident and resident visitors
- Give-a-ways [low $ item for free to all or the majority of attendees that cannot be used for re-sale]
- Digital marketing campaigns
- Social media post boosts or ads
- E-communications [eblasts] to targeted market segments
- Event infrastructure costs
- Port-a-potty stations
- Shuttle bus services from a lot to the event
- 25% of venue/facility costs
- Hospitality room food & non-alcoholic beverage costs
- Signage costs including production, construction and/or installation costs directing attendees to the event
Awards, and funding amount awarded, was based on the number of total applications received as well as by a review and evaluation process by the Tourism Grant Program Manager, the Industry Services & Outreach Bureau Chief, and a Tourism Advisory Council member. A high-level of concentration was given for events to be held in rural communities, under-served regions of Montana, and by tribal communities. The time frame for the Spring Special Application Cycle looked like: