HELENA, Mont. – “Taste our Place,” the local food category of the popular Made in Montana program, is encouraging travelers to eat local with a summer billboard and airport poster campaign to support small businesses and agricultural producers with traveler dollars.
“Taste our Place” is administered by the Montana Departments of Commerce and Agriculture to celebrate local food and drink, and to support more opportunities for collaboration between food producers and eating and drinking establishments.
“Montana visitors want to enjoy our local food and beverage offerings,” said Commerce Director Tara Rice. “When visitors and Montanans see the ‘Taste our Place’ logo, it helps folks identify the establishments serving authentic local Montana foods and helps to further the connection among farms, ranches, breweries, and restaurants.”
According to research by the University of Montana, 12.4 million people visited the state last year spending more than $668 million on food and beverages, second only to what they spent on gasoline.
The advertisements feature the Edmundson family, who raise Black Angus beef in Harrison, Montana. Billboards are located in Billings, Bozeman, Great Falls, and St. Regis, and airport posters can be found in the Glacier Park International Airport, Missoula International Airport, Bert Mooney Airport, and Logan International Airport.
“Montana’s producers are delivering more products to local markets than ever before,” said Agriculture Director Ben Thomas. “By eating local, folks are not only getting access to fresh and delicious products, they’re also directly supporting Montana’s farmers and ranchers.”
Currently, there are almost 100 “Taste our Place” businesses across Montana to choose from, and travelers can search for participating businesses on MADEINMONTANAUSA.COM.