Tourism Research Banner

Tourism Research

The Montana Office of Tourism & Business Development (MOTBD) relies on data to drive Montana’s tourism marketing strategy. Utilizing multiple tourism data partners, MOTBD works hand in hand with its agency of record to conduct and manage the analytics necessary to drive a successful tourism marketing strategy.

Furthermore, MOTBD is committed to giving our tourism partners access to cutting edge data resources. Our first step towards achieving that goal is the dashboard below which provides an interactive view of Montana’s Arrivalist© data. Check back soon for more tourism data dashboards.

GETTING STARTED: Click on a tourism region or regions to view their respective data. 



Definitions

  • Arrival: a device from an outside market that has spent at least 2 hours within Montana
  • Length-of-Stay (LOS): time spent in a market outside of a device’s home market
  • Designated Market Areas (DMAs): synonymous with media markets


MONTANA OFFICE OF TOURISM AND BUSINESS DEVELOPMENT | MONTANA DEPARTMENT OF COMMERCE
301 S. PARK AVE. | P.O. BOX 200533 | HELENA, MT 59620-0533 |  T: 406.841.2870 |  F: 406.841.2871 | TDD: 406.841.2702