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Montana Aware Toolkit

Last Updated On: February 18, 2021

Toolkit components with Explore Responsibly messaging are now available to download. These messages focus on a variety of ways to promote responsible travel, from planning ahead to protecting the outdoors. You can find these new templates below.

Montana Aware is a statewide effort designed to help Montana’s tourism partners and local businesses slow the spread of COVID-19 by promoting safety measures for those traveling in the state.

As part of this initiative, the Montana Office of Tourism and Business Development has developed a toolkit of resources to help you educate residents and visitors on safe travel best practices.

What’s in the Toolkit?

The toolkit contains print and digital templates that may be customized to reflect any local restrictions specific to your county or community. We encourage you to use these pieces to spread the word and build awareness of these important travel messages. The toolkit includes:

  • Printable Posters: hang in storefront windows, public bulletin boards, etc.
  • Printable Flyers: have copies available as a grab-and-go resource for guests
  • Social media posts: image and copy pairings to post on Instagram, Facebook and Twitter
  • Web badge & website copy: update your website to help educate visitors and guests before they arrive
  • Customer e-mail copy: communicate your participation in this initiative to your customer list
  • Press release templates: get the word out through your local news channels
  • Radio PSA templates: get the word out through your local radio stations
  • Logo library: jpeg, png and illustrator files of the Montana Aware badge

You can download the entire toolkit or individual pieces below:

Explore Responsibly Templates: 

Thank you for helping us keep residents and visitors safe.

Usage Guidelines

For the Montana Aware campaign to have maximum impact, consistency is key. Regardless of where or how consumers encounter the campaign, graphics and messages should remain the same. As such, we ask that the Montana Aware logo, graphic elements and core safety messages not be modified from the versions available here. Select materials do provide customization opportunities for messages specific to your organization.​

What you need to know

The health and safety of our citizens and visitors is our top priority. While visiting our spectacular state please be prepared for some new protocols and safety precautions. 

  • Know before you go: Know the local public health guidelines before arriving at your destination.
  • Stay home if you’re sick.
  • Understand some services and destinations may be limited.

Visitors to Montana should be aware travel restrictions related to the COVID-19 pandemic may vary on the seven Indian reservations in Montana. As tribal governments continue to assess public health risks, travel restrictions may change at any time depending on current conditions. Click here for detailed information on Indian Country. 

To support Montana’s destination communities, the state will assist with establishing the following protocols:

  • Establish test centers and ensure adequate supplies are available to meet resident, seasonal employee, and visitor needs within Montana’s most visited destination communities.
  • Coordinate a community snapshot testing plan to create an early warning system for potential community spread in the most highly visited and highly vulnerable destination communities.
  • Develop contingency plans for managing sick visitors, including contact tracing capabilities.

The CDC recommends older adults or people of any age with serious chronic medical conditions who are at risk for disease, should consider postponing nonessential travel. The State Department has advised that U.S. citizens abroad should return home unless staying for an indefinite period and that international travel should be avoided. For the latest international and national travel alerts, visit

Illness Prevention

This is a rapidly changing public health situation and it’s important to stay informed by following reputable sources such as the Centers for Disease Control and the Montana Department of Public Health and Human Services.

The best way to prevent infection from COVID-19 and any respiratory virus is to avoid being exposed to the virus. The same preventative measures that are recommended during cold and flu season will also help to protect against coronavirus:

  • Wash your hands thoroughly and often for at least 20 seconds using soap and water
  • Avoid touching your eyes, nose, and mouth
  • Cover your cough/sneeze with a tissue (or your elbow)
  • Stay home if you are sick
  • Clean and disinfect frequently touched objects and surfaces
  • Wear a mask in public spaces or when social distancing cannot be achieved

If you have traveled to any destination during the past 14 days:

  • Monitor your health and practice social distancing. Social distancing means staying out of crowded places, avoiding group gatherings, and maintaining distance (approximately 6 feet or 2 meters) from others when possible.
  • If you get sick with a fever (100.4°F/38°C or higher), cough, or have trouble breathing:
    • Seek medical advice. Call ahead before going to a doctor’s office or emergency room.
    • Tell your doctor about your recent travel and your symptoms.
    • Avoid contact with others.
  • Do not travel while sick.

We urge the traveling public to stay informed, seek information from reputable sources, and take preventative measures like washing your hands to protect against COVID-19.


For more traveler information and prevention tips, we encourage you to seek the most current information from the following sources:

Partner Information & Travel Updates

Research and Data

301 S. PARK AVE. | P.O. BOX 200533 | HELENA, MT 59620-0533 |  T: 406.841.2870 |  F: 406.841.2871 | TDD: 406.841.2702

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