Montana Aware Toolkit

Last Updated On: April 7, 2021

Toolkit components with Explore Responsibly messaging are now available to download. These messages focus on a variety of ways to promote responsible travel, from planning ahead to protecting the outdoors. You can find these new templates below.

Montana Aware is a statewide effort designed to help Montana’s tourism partners and local businesses slow the spread of COVID-19 by promoting safety measures for those traveling in the state.

As part of this initiative, the Montana Office of Tourism and Business Development has developed a toolkit of resources to help you educate residents and visitors on safe travel best practices.

What’s in the Toolkit?
The toolkit contains print and digital templates that may be customized to reflect any local restrictions specific to your county or community. We encourage you to use these pieces to spread the word and build awareness of these important travel messages. The toolkit includes:

Printable Posters: hang in storefront windows, public bulletin boards, etc.
Printable Flyers: have copies available as a grab-and-go resource for guests
Social media posts: image and copy pairings to post on Instagram, Facebook and Twitter
Web badge & website copy: update your website to help educate visitors and guests before they arrive
Customer e-mail copy: communicate your participation in this initiative to your customer list
Press release templates: get the word out through your local news channels
Radio PSA templates: get the word out through your local radio stations
Logo library: jpeg, png and illustrator files of the Montana Aware badge

You can download the entire toolkit or individual pieces below:

Explore Responsibly Templates:

Thank you for helping us keep residents and visitors safe.

Usage Guidelines
For the Montana Aware campaign to have maximum impact, consistency is key. Regardless of where or how consumers encounter the campaign, graphics and messages should remain the same. As such, we ask that the Montana Aware logo, graphic elements and core safety messages not be modified from the versions available here. Select materials do provide customization opportunities for messages specific to your organization.​

What you need to know
The health and safety of our citizens and visitors is our top priority. While visiting our spectacular state please be prepared for some new protocols and safety precautions.

  • Know before you go: Know the local public health guidelines before arriving at your destination.
  • Stay home if you’re sick.
  • Understand some services and destinations may be limited.

Visitors to Montana should be aware travel restrictions related to the COVID-19 pandemic may vary on the seven Indian reservations in Montana. As tribal governments continue to assess public health risks, travel restrictions may change at any time depending on current conditions. Click here for detailed information on Indian Country.

We urge the traveling public to stay informed and seek information from reputable sources such as the Centers for Disease Control and the Montana Department of Public Health and Human Services

The CDC recommends older adults or people of any age with serious chronic medical conditions who are at risk for disease, should consider postponing nonessential travel. The State Department has advised that U.S. citizens abroad should return home unless staying for an indefinite period and that international travel should be avoided. For the latest international and national travel alerts, visit


For more traveler information and prevention tips, we encourage you to seek the most current information from the following sources:

Montana Department of Public Health and Human Services
Montana Coronavirus Task Force
CDC Guidelines for Disinfecting Your Facility

Partner Information & Travel Updates
Central Montana
Glacier Country
Missouri River Country
Visit Southeast Montana
Southwest Montana
Yellowstone Country
Glacier National Park
Yellowstone National Park
Big Hole National Battlefield
Little Bighorn National Battlefield
Montana Department of Fish, Wildlife, and Parks - COVID-19 Response and Updates
Montana Department of Transportation - Travel Conditions/Alerts, Closures & Incidents
Status of Montana Parks, Recreation & Public Lands

Research and Data
Arrivalist Daily Travel Index (updated daily)
Brand USA Updates
Destination Analysts Weekly Impact on American Travel Updates
Destination Development Association COVID-19 Special Presentation: Due to the unprecedented outbreak of COVID-19, the coronavirus is now sweeping countries around the world and the industry we all love - tourism and downtowns - is being severely impacted. The Destination Development Association offers ideas for helping to mitigate the effects the pandemic is having on us: destination marketing organizations, downtown associations, downtown retail shops and eateries.
Economic Impact of Coronavirus Report by the US Travel Association
Economic Impacts of COVID-19 (Harvard and Brown Universities along with numerous data partners have developed a tool for tracking the economic impacts of COVID-19 on people, businesses, and communities across the United States in real time)
Facebook Tourism Industry COVID-19 Resource Group
Longwoods International COVID-19 Travel Sentiment Survey
National Restaurant Association
Tourism and Travel Research Association (TTRA): TTRA has has compiled a list of resources that cover research and analytics companies, academic research, social media groups and public organizations and associations.